Marketing Management in India


My website indexes over 150 presentations and teaching materials related to Marketing Management, particularly Brand Managment, Personal Branding and Strategy. They have been jointly viewed over 900,000 times from 100 countries. This content is organized as follows:

  1. A Gentle Introduction to Marketing Management
  2. A Gentle Introduction to Brand Management
  3. Personal Branding
  4. Understanding Global Strategy
    1. Theoretical Concepts
    2. Implementing Global Strategy
  5. Miscellaneous Topics
    1. Promotion Strategies using Bollywood Stars
    2. Selected topics on Innovation in Emerging Markets
    3. Selected issues on Retailing in India
  6. About


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