Assistant Professor (Marketing), Desautels Faculty of Management, McGill University, 1001 Sherbrooke St. (W), Montreal QC H3A 1G5
Office Phone: (514) 398-5663 , Cell Phone: (514) 501-3214, URL: http://www.smathur.com, E-mail: sameer.mathur@mcgill.ca
EDUCATION
- Doctor of Philosophy, Marketing, Carnegie Mellon University, 2009
- Master of Science, Marketing, Carnegie Mellon University, 2006
- Master of Science, Computer Science, University of Illinois at Urbana-Champaign, 2002
- Bachelor of Engineering, Indian Institute of Technology, Roorkee, India, 1999
WORK EXPERIENCE
- Assistant Professor (Marketing), McGill University, Montreal QC, 2009 - present.
- Research Programmer, National Center for Supercomputing Applications, Champaign IL, 2002-2003.
- Management Science Associates, Pittsburgh PA, Summer 2001.
- Pudumjee Industries, Pune, India, Summer 1998.
TEACHING
Teaching Interests
- International Marketing; Marketing in Emerging Markets; Marketing Management
Teaching Experience
- Instructor, Marketing Management, McGill University, 2009, 2010
- Instructor, International Marketing, Carnegie Mellon University, 2007
- Instructor, Introduction to Marketing, Carnegie Mellon University, 2007
- Teaching Assistant, Database Management Systems, University of Illinois at Urbana-Champaign, 2001.
- Teaching Assistant, Data Structures, Numerical Methods University of Illinois at Urbana-Champaign, 2000.
RESEARCH
Research Interests
- Marketing in Emerging Markets (particularly India and China);
- Competitive Marketing Strategies; Game Theory
Working Papers
- Preyas Desai, Sameer Mathur and Kannan Srinivasan “Quantity Discounts in Emerging Markets”
- Sameer Mathur and Kinshuk Jerath “Product Line Design in Emerging Markets”
- Ajay Kalra and Sameer Mathur “When Should Retailers Reveal Bestsellers?”
- Darron Billeter, Ajay Kalra and Sameer Mathur “How Does Purchase Behavior of Vice Products Differ From Virtue Products”
Conference Presentations
- Sameer Mathur and Maxim Sinitsyn. 2010. “Price Promotions in Emerging Markets” Presenter: Maxim Sinitsyn McGill University, Department of Economics
- Sameer Mathur. 2009. “Package Sizing and Pricing in Emerging Markets” McGill University, Desautels Faculty of Management
- Darron Billeter, Ajay Kalra and Sameer Mathur. 2009. "How Purchase Behavior Differs For Vice and Virtue Products" Presenter: Darron Billeter Society for Consumer Psychology Conference, San Diego.
- Ajay Kalra and Sameer Mathur. 2008. “When Should Firms Reveal Their Bestsellers?”, Summer Institute in Competitive Strategy, UC Berkeley
- Sameer Mathur, Kannan Srinivasan and Baohong Sun. 2007. “When Should Firms Share Information About Expensive Customers?” Summer Institute in Competitive Strategy, UC Berkeley
- Darron Billeter, Ajay Kalra and Sameer Mathur. 2007. "Information Processing of Vice and Virtue Attributes" Presenter: Ajay Kalra INFORMS Marketing Science Conference, Singapore.
Awards / Fellowships
- AMA Sheth Foundation Doctoral Consortium Fellow, 2007
- Student Fellow, Theory Rich Marketing Modeling Workshop, Duke University , 2007
- William Larimer Mellon Fellow, Carnegie Mellon University, 2003-2006
- University Merit Scholarship, Indian Institute of Technology, Roorkee, 1995-1999
Research Grants
- Canadian Purchasing Research Foundation (CPRF) Research Grant – Joint with Saibal Ray (Total Amount: $6,250, Duration: 2010 – 2011)
- Team Grant from Fonds Québécois de la Recherche sur la Société et la Culture (FQRSC) – Coapplicant with Laurette Dube et al (Total Amount: $482,240, Duration: 2009 – 2013)
- McGill University Faculty Start-Up Grant (Total Amount: $60,000, Duration: 2009 – 2012)
Professional Affiliations
- Institute for Operations Research and the Management Sciences (INFORMS); American Marketing Association
SERVICE
- http://www.eBooksSave.com, Founder of website dedicated to popularizing electronic textbooks among college students, 2010 –
- Raised Awareness about Electronic Textbooks (12000+ visits to website)
- Reduced Paper Consumption, Saved Students Money (~22,000 sheets of paper saved, ~$2100 saved)
- Course-Coordinator, MGCR 352 Marketing Management, 2009 – 2010
- Financial Services Committee, Marketing Area Representative, 2009
- Brain to Society Innovation Laboratory, Expert Panel Member, 2009
MEDIA MENTIONS
- Montreal Post-Gazette, “SinoPlus Bridges Language Gap with China”, September 30, 2010
- Edmonton Journal, “SinoPlus Bridges Language Gap with China”, September 30, 2010
- BrandAndMarket.com, “When Bigger isn’t Better, maybe Smaller is the Best”, Chris Brown, November 30, 2010