My teaching materials are free to view or download for academic, non-profit purpose from my SlideShare account. They have been collectively viewed 230,000+ times from 95+ countries as of September 2011. Also, here are Anonymous Teaching Testimonials  written by my Fall 2010 students.

Consumer Segments in India

[200+ Views]

Demographic and Psychographic Segmentation in India

[200+ Views]

Purchasing Power in Consumer India

[100+ Views]

Schizophrenic India Diveristy in Indian markets

[100+ Views]

Bottom of the Pyramid - Barriers, Risks, Solutions

[100+ Views]

Marketing in Emerging Markets - Focus on India and China

 # Views

Some Background References on Marketing in Emerging Markets 

• INTRODUCTION: BRICS AND BEYOND (Goldman & Sachs 2007)
• The World in 2036 (The Economist, Nov 2010)
•  How to Win in Emerging Markets (Sloan Management Review, Spring 2008)
  
  • Brazil
    • The B in BRICs: Unlocking Brazils Growth Potential (Goldman & Sachs 2007)
      
    • A Special Report on Business and Finance in Brazil (The Economist)
  • Russia
  • India
    • Indias Rising Growth Potential (Goldman & Sachs 2007)
    • A Survey of India: An Elephant not a Tiger (The Economist 2008)
      
  • China
    • Will China Grow Old Before Getting Rich? (Goldman & Sachs 2007)
    • Chinas Investment Strength Is Sustainable (Goldman & Sachs 2007)
      

• UNDERSTANDING CONSUMERS IN EMERGING MARKETS
  • The Bird of Gold: The Rise of the Indian Consumer Market (McKinsey & Company)
  • Unleashing the Chinese Consumer (McKinsey & Company)
    
  • China - Urban Billion (McKinsey & Company)

• THE BOTTOM OF THE PYRAMID
  
  • Serving the Worlds Poor Profitably (Harvard Business Review 2002)
  • Socially Responsible Distribution: Strategies for Reaching the BoP (California Management Review 2008)
  • CASE: Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor
  • CASE: The ITC eChoupal Initiative
  • CASE: Apollo Hospitals: First-World Health Care at Emerging-Market Prices
  • CASE: The Aravind Eye Hospital, Madurai, India: In Service for Sight

• RETAILING IN EMERGING MARKETS
  
  • The Great Indian Bazaar - The Rise of Organized Retail in India (McKinsey & Company 2008) 
  • How multinationals are structuring to compete in Emerging Markets (PriceWaterHouseCooper)
    
  • PPT: How China Influences Retailing
  • China is Shopping Less But Buying More (Harvard Business Review Blogs, 2010)
    
  • EXAMPLE: Shoppers Stop, India
    • Shoppers Stop Annual Report - Pages 1-25 (2009)
      

• APPLICATION: APPAREL IN EMERGING MARKETS
  
  • India - Fast Growing Retail Market (McKinsey Quarterly 2010)
  • How Half The World Shops: Apparel in Brazil, China, India (McKinsey Quarterly 2007)
    

• NEW PRODUCT MANAGEMENT IN EMERGING MARKETS
  
  • A Special Report on Innovation in Emerging Markets (The Economist)
  • Strategic Innovation at the Base of the Pyramid (Sloan Management Review, Fall 2007)
    

• PRODUCT PACKAGING STRATEGIES IN EMERGING MARKETS
  
  • PPT: Package Sizes in Emerging Markets

• APPLICATION: MARKETING TELECOM PRODUCTS/SERVICES IN EMERGING MARKETS
  
  • A Special Report on Telecoms in Emerging Markets (The Economist) 
  • EXAMPLE: Virgin Mobile - 2008 Promotion Strategy in India 

• COMPETITION IN EMERGING MARKETS 
  • How Local Companies Keep Multinationals at Bay (HBR, March 2008)
  • The Battle for Chinas Good Enough Market (HBR, Sept 2007)
  • The Challenge for Multinational Corporations in China (Sloan Management Review, Summer 2007)
    

• APPLICATION: MARKETING FINANCIAL SERVICES IN EMERGING MARKETS
  • A Special Report on Banking in Emerging Markets (The Economist 2010)
  • EXAMPLE: HSBC in USA vs. HSBC in India
    

• APPLICATION: MARKETING PHARMACEUTICALS IN EMERGING MARKETS 
  • India Pharma 2015: Unlocking the Potential of the Indian Pharmaceutical Markets (McKinsey  & Company)
    

• APPLICATION: MARKETING FOOD/BEVERAGE IN EMERGING MARKETS
  • CASE: Coca-Cola Marketing Challenges in Brazil: The Tuba nas War

MISCELLENOUS READINGS

• India. Special Report, The Economist, December 11th 2008.
• India on Fire. The Economist, February 1st 2007.
• Indias Economy: A Himalayan Challenge. The Economist, October 11th 2007.
• Emerging Markets: Beware Falling BRICs. The Economist, September 18th 2008.
• Tata Nano: The New Peoples Car. The Economist, March 26th 2009.
• Tarun Khanna, Krishna Palepu and Jayant Sinha. 2005. Strategies that Fit Emerging Markets. Harvard Business Review, June.
• Tarun Khanna and Krishna Palepu. 1999. The Right Way to Restructure Conglomerates in Emerging Markets. Harvard Business Review, July/August
• Can Bollywood Go Global?
• CASE: Indian Premier League: Bollywood and Entrepreneurship Transform a Sport
• Indian Retailing: Getting Cheaper and Better. The Economist, February 1st 2007
• Thomas A. Stewart, Anand P. Raman. 2008. Finding a Higher Gear: An Interview with Anand Mahindra. Harvard Business Review, July/August
  
• CASE: Mahindra & Mahindra: Creating Scorpio
• Niraj Dawar and Tony Frost. 1999. Competing with Giants: Survival Strategies for Local Companies in Emerging Markets Harvard Business Review
• CASE: Strategic Outsourcing at Bharti Airtel Ltd.
  CASE: Strategic Outsourcing at Bharti Airtel Ltd.: One Year Later
• John Kao. 2009. Tapping the World’s Innovation Hot Spots. Harvard Business Review, March.
• Dabbawallahs of Mumbai (A)
  Dabbawallahs of Mumbai (B)

References

• INTERNATIONAL
  • Business Week, The Economist,
  •  NYTimes, Financial Times , WSJ

• INDIA
  • Business World, Business Today, Outlook, 
    
  • Business Standard, Economic Times
    

• CHINA
  • China Economic Review,

My teaching materials are free to view or download for academic, non-profit purpose.  They have been collectively viewed over 230,000 times  by management students and professionals from the following 96 countries:

{Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Barbados, Belgium, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Ecuador, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Hong Kong (China), Hungary India, Indonesia, Ireland, Israel, Italy, Japan, Jamaica, Jordan, Kenya, Kazakhstan, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lithuania, Madagascar, Maldova, Mauritius, Malaysia, Malta, Mexico, Mongolia, Morocco, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saint Kitts and Nevis, Saudi Arabia, Serbia, Singapore, Slovakia, Spain, Sri Lanka, South Africa, South Korea, Sudan, Sweden, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Turkey, UAE, Uganda, UK, Ukraine, USA, Venezuela, Vietnam, Yemen, Zimbabwe}