My teaching materials are free to view or download for academic, non-profit purpose from my SlideShare account. They have been collectively viewed 200,000+ times from 95+ countries as of September 2011. Also, here are Anonymous Teaching Testimonials  written by my Fall 2010 students.  


Marketing Management -- An Introduction
         
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5 Definitions of Marketing

[800+ views]

 

What is Marketing? The Marketing Process

[2400+ views]

 

Spam and Marketing

[2400+ views]

         

Segmentation and Targeting in Marketing

[4000+ views]

 

Positioning, Perceptual Maps - Beer, Chips and Headache

[3500+ views]

 

Segmentation, Targeting, Positioning in the Videogame Console Industry

[1900+ views]

         
 SWOT, Market Product Strategies @McDonalds, SubWay

[4000+ views]

 

Cows dogs stars ? (BCG Portfolio Analysis)

[2000+ views]

   
         

Marketing Math 101 part 1

[1500+ views]

 

Marketing Math 101 part 2

[1600+ views]

 

More quantitative analysis

[1100+ views]

         

How Environmental Forces Influence Marketing

[1500+ views]

 
   
         

The Consumer Purchase Decision Process - 5 crucial steps

[1500+ views]

 

Cigarette Smoking and Consumer Purchase Decisions

[1500+ views]

   
         

New Product Development

[1500+ views]

 

Colossal Product Failures

[1500+ views]

 

New Products and Upgrades

[1500+ views]

         

Product Life Cycle

[1500+ views]

 

Branding

[1500+ views]

 

Packaging and Labeling as a Marketing Strategy

[1500+ views]

         

Pricing Strategies

[1500+ views]

 

   
         

Marketing Channels, Distribution

[1500+ views]

 

Direct Marketing

[1500+ views]

 


 

         

Retailing

[1500+ views]
 

How China Influences Retailing

[1500+ views]

   
         

Integrated Marketing Communication

[1500+ views]

 

Sales Promotion

[1500+ views]

   
         

Advertising

[1500+ views]

 

15 Innovative Print Advertisements

[1500+ views]

   
         
[1500+ views]
       
         

MGCR352 Marketing Management - Course Outline

[3700+ views]

 

MGCR 352 Course Information

[1800+ views]

   
     

MGCR 352 Application Questions

[1300+ views]

 

Apple Inc 2

[1500+ views]

 

Apple Inc 1

[1700+ views]

   

McGill Library Resources

[1300+ views]

   
   
         

 

I advocate using an electronic textbook:

eBook
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Marketing, 7th Canadian Edition 

Marketing, 7th Canadian Edition
Crane, Kerin, Hartley, and Rudelius, McGraw-Hill Ryerson, 2008

$59.48 $47.11 624