Assistant Professor (Marketing), Desautels Faculty of Management, McGill University, 1001 Sherbrooke St. (W), Montreal, QC Canada H3A 1G5
Office Phone: (514) 398-5663 , Cell Phone: (514) 501-3214, URL: http://www.smathur.com, E-mail: sameer.mathur@mcgill.ca
EDUCATION
- Doctor of Philosophy, Marketing, Carnegie Mellon University, 2009
- Master of Science, Marketing, Carnegie Mellon University, 2006
- Master of Science, Computer Science, University of Illinois at Urbana-Champaign, 2002
- Bachelor of Engineering, Indian Institute of Technology, Roorkee, India, 1999
RESEARCH
Research Interests: Marketing in Emerging Markets (particularly India and China); Marketing Applications of Game Theory
Manuscripts under Review
- Sameer Mathur and Maxim Sinitsyn “Price Promotions in Emerging Markets”
- Sameer Mathur and Chun (Martin) Qiu “Single Package Size as a Signal of Quality: Theory and Evidence”
- Mehmet Gumus, Philip Kaminsky and Sameer Mathur “The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions"
Working Papers
- Preyas Desai, Sameer Mathur and Kannan Srinivasan “Quantity Discounts in Emerging Markets”
- Ajay Kalra and Sameer Mathur “When Should Retailers Reveal Bestsellers?”
- Darron Billeter, Ajay Kalra and Sameer Mathur “How Does Purchase Behavior of Vice Products Differ From Virtue Products”
Work in Progress
- Sameer Mathur and Kinshuk Jerath “Product Line Design in Emerging Markets”
- Aditya Jain, Sameer Mathur and Saibal Ray “Big-Box Retail Entry in Emerging Markets”
Research Presentations
- Preyas Desai, Sameer Mathur, Kannan Srinivasan. 2011. “Quantity Discounts in Emerging Markets ” INFORMS Marketing Science Conference, Houston
- Mehmet Gumus, Philip Kaminsky and Sameer Mathur 2011“The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions"INFORMS Annual Meeting, Charlotte, NC
- Sameer Mathur and Maxim Sinitsyn. 2010. “Price Promotions in Emerging Markets” McGill University, Department of Economics
- Sameer Mathur. 2009. “Package Sizing and Pricing in Emerging Markets” McGill University, Desautels Faculty of Management
- Darron Billeter, Ajay Kalra and Sameer Mathur. 2009. “How Purchase Behavior Differs For Vice and Virtue Products” Society for Consumer Psychology Conference, San Diego.
- Ajay Kalra and Sameer Mathur. 2008. “When Should Firms Reveal Their Bestsellers?”, Summer Institute in Competitive Strategy, UC Berkeley
- Sameer Mathur, Kannan Srinivasan and Baohong Sun. 2007. “When Should Firms Share Information About Expensive Customers?” Summer Institute in Competitive Strategy, UC Berkeley
- Darron Billeter, Ajay Kalra and Sameer Mathur. 2007. “Information Processing of Vice and Virtue Attributes” INFORMS Marketing Science Conference, Singapore.
Research Grants
- Shastri Indo-Canadian Institute - Institutional Research Collaboration Grant "Sustainable Food Value Chains in the Indian Context" with Saibal Ray, Aditya Jain, Rajesh K. Tyagi (Total Amount: $8500, Duration: 2011-12)
- Internal Social Science and Humanities Development Grant "Price Promotions in Emerging Markets" (Total Amount: $3000, Duration: 2011-12)
- Canadian Purchasing Research Foundation (CPRF) "Impacts of Emerging Markets on Canadian Firms" with Saibal Ray (Total Amount: $6,250, Duration: 2010 – 2011)
- Team Grant from Fonds Québécois de la Recherche sur la Société et la Culture (FQRSC) "McGill World Platform for Health and Economic Convergence" Coapplicant with Laurette Dube et al (Total Amount: $482,240, Duration: 2009 – 2013)
- McGill University Faculty Grant (Total Amount: $60,000, Duration: 2009 – 2012)
Awards / Fellowships
- AMA Sheth Foundation Doctoral Consortium Fellow, 2007
- Student Fellow, Theory Rich Marketing Modeling Workshop, Duke University , 2007
- William Larimer Mellon Fellow, Carnegie Mellon University, 2003-2006
- University Merit Scholarship, Indian Institute of Technology, Roorkee, 1995-1999
Professional Affiliations
- INFORMS, American Marketing Association
Teaching Interests: Marketing Management; International Marketing; Marketing in Emerging Markets
Teaching Experience
- Marketing Management, McGill University, 2009, 2010, 2011
- Introduction to Management - Marketing Section, McGill University, 2011
- International Marketing, Carnegie Mellon University, 2007
- Introduction to Marketing, Carnegie Mellon University, 2007
SERVICE
Service to McGill University
- Marketing Doctoral Program Review Committee, (2011)
- Course-Coordinator, MGCR 352 Marketing Management, McGill University (Fall 2009, Winter 2010)
- McGill Undergraduate Society, Majors and Concentration Fair, Marketing Area Representative (March 2009, 2011)
- Financial Services Committee, Marketing Area Representative (2009)
- Expert Panel Member, Brain to Society Innovation Laboratory, McGill University (Oct 2009)
- Recommendation Letter writer for 11 McGill University students (Cloris Chan, Yumei Li, Hwa Young Lee, Aminata Wurie, Cara Martow, Eric Avis, Yiqing Yang, Jordan Sloan, Ingrid Gedeon, Camila Bonhila, Jimmy Chan Chong, Kristijan Gjorgjevik)
- http://www.eBooksSave.com, Founder of website dedicated to popularizing electronic textbooks among college students, (2010 -)
- Raised Awareness about Electronic Textbooks (15000+ visitors, 37,000+ page views)
- Reduced Paper Consumption, Saved Students Money (41 eTextbooks sold by referral, ~29,000 sheets of paper saved, ~$2200 saved)
Service to Profession
- Freely Distributed Teaching Materials related to Marketing Management on SlideShare.net
- 300,000+ views, by students and professionals from 95 countries
- Session Chair -- International Marketing / Emerging Markets, 2011 INFORMS Marketing Science Conference, Houston (June 2011)
- Session Chair -- Strategies for Harnessing the Bottom of the Pyramid, 4th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmadabad (Jan 2011)
- Panel Member - 4th Doctoral Consortium, Indian Institute of Management, Ahmadabad (Jan 2011)
- Ad hoc Reviewer for SSHRC
Service to Community
- Media Mentions
- Bull & Bear, “McGill Student-Prof Team Launches Electronic Textbooks Site”, Chris Conery, September 17, 2011
- CTV.ca News, “Will Chinas Economy Hop Forward in Year of Rabbit?”, Geoff Nixon, February 6, 2011
- BrandAndMarket.com, “When Bigger isn’t Better, maybe Smaller is the Best”, Chris Brown, November 30, 2010
- Montreal Post-Gazette, “SinoPlus Bridges Language Gap with China”, September 30, 2010
- Edmonton Journal, “SinoPlus Bridges Language Gap with China”, September 30, 2010
PROFESSIONAL EXPERIENCE
Industry Experience
- Research Programmer, National Center for Supercomputing Applications, Champaign IL, 2002-2003.
- Intern, Management Science Associates, Pittsburgh PA, Summer 2001
